Channel | Marketing Manager

Job Description

• Marketing Manager (Japan)

  • Mission & Goals
    • Refresh the IS-led model; design and execute events (exhibitions, in-house conferences, webinars) to boost awareness and first-choice consideration.
    • Create high-intent Warm/Hot leads and build a seamless Marketing-to-Sales handoff.
    • Define and shape a new market for “AI × communication,” accelerating business growth.
  • Key Responsibilities
    • Own integrated marketing strategy across products: budgeting and ROI management to maximize ARR.
    • Lead AI-native demand generation and nurturing for SMB to enterprise segments.
    • Drive brand/category creation (“Future Classic”) and market positioning.
    • Collaborate closely with Sales and AX consulting to expand AX adoption and cross-sell.
    • Build “AI-era customer communication” standards in Japan beyond traditional CS.
  • Requirements
    • Proven B2B SaaS/IT consulting marketing experience (end-to-end strategy & execution).
    • Strong owner mindset; ability to drive growth as a business leader.
    • Data-driven decision-making from complex data to insights and investment choices.
    • Deep interest in generative AI and ability to apply it to business processes.
    • People management: 3+ years managing direct reports (hiring, development, evaluation, team building).