Tencent | Publishing Producer

Job Description

• Publishing Producer (Studio Publishing) — Level Infinite (Tencent)

  • Responsibilities
    • Partner with studio leadership to drive high-quality global publishing strategy.
    • Lead GTM planning: positioning, segmentation, content roadmap, KPIs, and campaign structure.
    • Evaluate publishing readiness, GTM direction, and marketing approach systematically.
    • Work with insights team on research, competitive analysis, playtests, and data-driven recommendations.
    • Identify business opportunities/partnerships to expand studio publishing plans.
    • Align cross-functional teams (marketing, content, community, PR, commercial, platforms) across studio and Tencent.
    • Monitor market/platform/competitor trends and support studios with actionable insights.
    • Assess product/gameplay quality and user response; propose improvements.
    • Coach publishing staff to raise studio and Tencent publishing standards.
  • Requirements
    • 12+ years’ experience in game publishing, GTM, or studio support.
    • Deep understanding of global publishing frameworks (strategy, insights, creative/content, commercial, platforms).
    • Strong analytics, cross-functional coordination, clear communication, and ability to influence without authority.
    • Ability to interpret KPIs and research.
  • Benefits / Conditions
    • Health insurance, employment insurance, workers’ accident insurance, employees’ pension, GTL.
    • Commuting allowance (up to ¥50,000/month), communication allowance (up to ¥10,000/month), learning allowance (up to ¥20,000/month).
    • Policies may be adjusted based on real-time company policy.