Tiktok | Product Marketing Manager, Japan Scaled Growth

Job Description

• Product Marketing Manager (Japan Scaled Growth)

  • Responsibilities
    • Own Japan product strategy, GTM planning, and growth for key ad products.
    • Identify market opportunities and translate advertiser/agency needs into localized priorities.
    • Drive product adoption, penetration, and product-market fit; validate revenue growth across acquisition, expansion, retention.
    • Partner with Sales, Product, Product Ops, and cross-functional teams to align priorities to business goals.
    • Lead Japan product enablement: updates, launches, localized narratives, and activation plans.
    • Support priority agency accounts; develop solutions for complex needs and scale best practices across APAC.
  • Requirements
    • Experience in media/digital advertising in product marketing, strategy, or agency/account management.
    • Proven ability to drive adoption and GTM across performance, lead gen, brand, creative, and measurement.
    • Strong cross-functional collaboration with Sales, Product, and Operations.
    • Analytical skills: build reports, interpret engagement metrics, and turn insights into action.
    • Fluent/professional Japanese and English (verbal + written).
    • Strong understanding of Japan’s advertising market and agency ecosystem.
    • Comfort with ambiguity; ability to lead complex projects in fast-paced environments.
  • Location
    • Full-time role based in Tokyo.