Tokyo Campervans

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Content Lead

  • Tokyo
  • No Remote
  • Full-Time

Conditions

  • Apply from Japan or Overseas

Requirements

  • Language Requirements
  • Japanese: Basic
  • English: Fluent
  • Minimum Experience: 2-3 years

Job Description

  • Tokyo Campervans aims to provide a fun, safe, and unique way to experience Japan’s countryside. With a variety of campervans available, we offer outdoor enthusiasts and adventurers the chance to explore Japan’s stunning alpine and coastal landscapes, all while enjoying the comforts of home.

    As a Content Producer, you are responsible for creating, editing, and managing content across various platforms and to ensure that the content aligns with the brand’s message, meets the needs of the target audience, and enhances user engagement.

    Responsibilities

    • Content Creation & Management
      • Oversee and lead the end-to-end planning, scripting, scheduling, filming, editing, and posting of social media content primarily for Youtube and Meta channel growth
      • Direct and manage content production teams, ensuring seamless coordination for social media content creation and editing
      • Own the social media content schedule and ensure alignment with the broader marketing strategy
    • Social Media Strategy
      • Continuously oversee and guide the team in researching and applying new social media trends, platform algorithm updates, and best practices
      • Maintain strong engagement and optimize content strategy across platforms
      • Post and engage on LinkedIn to build professional network
    • Influencer & Partnership Management
      • Oversee the management of communication and coordination for influencer collaborations and general marketing partnerships
      • Identify and evaluate potential influencers, content creators, and brand partners for strategic collaborations
      • Manage outreach, negotiations, and contract coordination, ensuring clear terms and deliverables
      • Utilize LinkedIn to research, connect with, and engage potential influencers and brand partners, expanding the network for collaborations

    Requirements

    • Passionate about nature and the outdoors with a particular interest in campervans
    • Strong editing skills with professional level applications such as Adobe Premium, as well as various social media platforms
    • Writing and storytelling - Strong English level required