Content Lead

Job Description

• Punctuality & Professionalism
  • Prioritize timeliness for meetings, shoots, and events to ensure seamless production and uphold brand professionalism.
  • Maintain clear communication regarding scheduling and availability.
• Content Research & Strategy
  • Conduct in-depth research to create engaging and informative content that resonates with our target audience.
  • Stay updated on industry trends, competitor strategies, and social media algorithm changes to refine content approaches.
  • Develop a content strategy that aligns with company objectives, drives bookings, and enhances brand positioning.
• Content Creation & Execution
  • Plan and execute consistent, high-impact content across multiple platforms to drive engagement and conversions.
  • Be proficient in editing both short-form and long-form content for platforms such as Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form videos.
  • Write polished scripts, captions, and storytelling-based content that reflect the brand’s voice and identity.
  • Ensure all content is optimized for SEO, platform best practices, and audience engagement.
• Content Scheduling & Publishing
  • Develop a structured content calendar and ensure that all content is posted according to the planned schedule.
  • Optimize post timing based on audience insights and engagement trends to maximize reach and interaction.
  • Ensure that all platform-specific best practices are implemented for each post.
  • Primary Focus: Grow and manage Tokyo Supercars Instagram, Facebook, TikTok, and YouTube accounts.
  • Secondary Focus: Expand the reach of Tokyo JDM Tours across the same platforms.
  • Actively engage with the community, responding to comments in a timely manner.
• Booking Calendar & Workflow Management
  • Manage the content and booking calendar to streamline production and leverage ongoing bookings for relevant, timely content.
  • Identify key moments, seasonal trends, and viral opportunities to maximize impact.
• Equipment & Production Oversight
  • Master all camera equipment used for content creation, including cameras, gimbals, drones, microphones, and lighting.
  • Stay up to date with new industry technology and recommend upgrades or new equipment that can enhance content production.
  • Be fully responsible for the location, condition, and security of all filming and photography equipment.
  • Ensure all gear is properly maintained, stored, and transported to avoid damage or loss.
• Collaboration with Editors & Creators
  • Effectively delegate and collaborate with video editors to optimize workflow and meet content goals efficiently.
  • Provide clear direction on editing style, storytelling, and brand aesthetics.
• Influencer & Partnership Campaigns
  • Identify, reach out to, and collaborate with influencers to expand brand visibility and credibility.
  • Oversee communication, contract execution, and deliverables to ensure successful partnerships.
  • Track influencer campaign performance and optimize future collaborations based on analytics.
• Job Benefits
  • Remote-first, flexible approach to work
  • Regular team meet-ups and events - exposure to a network and lifestyle of the exotic car community in Tokyo
  • Japanese social and labor insurance if hired full time
• About Tokyo Super Cars KK
  • Based in Tokyo.
  • Fleet of 40+ supercars.
  • Number of employees - 15
  • Our aim is to build a community of Supercar enthusiasts in Tokyo, and enable them to experience driving some of the worlds greatest high performance sport cars in a fun but safe environment. Our services range across experiences, car sharing, rental, corporate incentives and partnerships.
    We have a flexible work from home policy, there will be times when we attend tours and events for the purpose of content creation. We also work from satellite shared office locations in both Shibuya and Roppongi once or twice a week. Friendly international team including 8 different nationalities and an offshore customer support and marketing team.
  • Website: www.tokyosupercars.com/about-us