Content Lead

Job Description

• Punctuality & Professionalism
  • Prioritize timeliness for meetings, shoots, and events to ensure seamless production and uphold brand professionalism.
  • Maintain clear communication regarding scheduling and availability.
• Content Research & Strategy
  • Conduct in-depth research to create engaging and informative content that resonates with our target audience.
  • Stay updated on industry trends, competitor strategies, and social media algorithm changes to refine content approaches.
  • Develop a content strategy that aligns with company objectives, drives bookings, and enhances brand positioning.
• Content Creation & Execution
  • Plan and execute consistent, high-impact content across multiple platforms to drive engagement and conversions.
  • Be proficient in editing both short-form and long-form content for platforms such as Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form videos.
  • Write polished scripts, captions, and storytelling-based content that reflect the brand’s voice and identity.
  • Ensure all content is optimized for SEO, platform best practices, and audience engagement.
• Content Scheduling & Publishing
  • Develop a structured content calendar and ensure that all content is posted according to the planned schedule.
  • Optimize post timing based on audience insights and engagement trends to maximize reach and interaction.
  • Ensure that all platform-specific best practices are implemented for each post.
  • Primary Focus: Grow and manage Tokyo Supercars Instagram, Facebook, TikTok, and YouTube accounts.
  • Secondary Focus: Expand the reach of Tokyo JDM Tours across the same platforms.
  • Actively engage with the community, responding to comments in a timely manner.
• Booking Calendar & Workflow Management
  • Manage the content and booking calendar to streamline production and leverage ongoing bookings for relevant, timely content.
  • Identify key moments, seasonal trends, and viral opportunities to maximize impact.
• Equipment & Production Oversight
  • Master all camera equipment used for content creation, including cameras, gimbals, drones, microphones, and lighting.
  • Stay up to date with new industry technology and recommend upgrades or new equipment that can enhance content production.
  • Be fully responsible for the location, condition, and security of all filming and photography equipment.
  • Ensure all gear is properly maintained, stored, and transported to avoid damage or loss.
• Collaboration with Editors & Creators
  • Effectively delegate and collaborate with video editors to optimize workflow and meet content goals efficiently.
  • Provide clear direction on editing style, storytelling, and brand aesthetics.
• Influencer & Partnership Campaigns
  • Identify, reach out to, and collaborate with influencers to expand brand visibility and credibility.
  • Oversee communication, contract execution, and deliverables to ensure successful partnerships.
  • Track influencer campaign performance and optimize future collaborations based on analytics.
• About Tokyo Super Cars KK
  • Based in Tokyo.
  • Fleet of 40+ supercars.
  • Our aim is to build a community of Supercar enthusiasts in Tokyo, and enable them to experience driving some of the worlds greatest high performance sport cars in a fun but safe environment. Our services range across experiences, car sharing, rental, corporate incentives and partnerships.
  • Website: www.tokyosupercars.com/about-us