Woodstock | Growth Marketing

Job Description

• Responsibilities

  • Growth Strategy & Execution
    • Design and implement strategies for user acquisition, activation, retention, and referral
    • Manage KPIs such as CAC, LTV, DAU/MAU, and trading frequency
    • Oversee paid channels (Meta, Google, YouTube) and organic channels (SEO, social, community)
    • Collaborate with product team to integrate growth loops and referral mechanics
    • Lead A/B testing and optimize user experience based on data
    • Drive App Store Optimization (ASO) for organic downloads
    • Develop content strategies (SEO, social, video) targeting Japanese retail investors
    • Build brand presence on social platforms (X, TikTok, YouTube) and develop influencer partnerships
    • Establish growth analytics infrastructure and report performance to leadership
    • Conduct user research to inform strategies
    • Hire and manage a growth marketing team and external agencies

  Requirements

  • Required
    • 3+ years in growth or digital marketing, with experience in consumer apps or digital products
    • Hands-on experience with paid acquisition channels
    • Data-driven approach with rapid hypothesis testing and measurement
    • Fluent in Japanese for content and community management
  • Nice to Have
    • Experience in fintech or financial services
    • SEO and content marketing skills
    • Experience building marketing functions at startups
    • Proficiency with analytics tools (SQL, Mixpanel, Amplitude)
    • Interest in investing and personal finance